I’m sure you realize how big the smart phone market is. Growth like this has been phenomenal and perhaps you are even thinking of developing an Android or iPhone application to sell on the market. However, competition is fierce and even some of the best apps get lost in the flood. Think about it like a movie release. If there are thousands of movies being released everyday only the best ones stick out. Even the worst ones with enough PR and Marketing can garner your attention. So it takes a good amount of planning and a carefully designed planned to get your app into the Top 25.
Here are some tips on marketing your mobile apps.
Create a Free Version:
Free applications are downloaded about six times more than paid versions. In addition there is a reason why most applications are 99 cents or free because most users prefer cheap apps over expensive ones. So many app developers have been using the effective strategy of creating either a lite version of their paid app or going with the “freemium” model. Through our app promotions we noticed that (of course depending on the app) that 10-20% of users who tried lite version eventually bought the paid version.
In other words, allowing the user to try out the app first significantly increases the chances of buying the paid version. Even if the app is priced at $.99 not many people these days are willing to blindly purchase an unbranded app.
Create a Social Network:
It’s important that users have a way to easily share your app with their friends via Facebook or Twitter. Including these two services is one of the best ways on making your app go viral and not including them will seriously handicap your app. Most impulse buys are from recommendations or information from a friend and using a Social Network is one of the fastest ways of spreading the news.
Ratings are Worth Their Rate in Gold:
We have noticed that users trust what other users have said. An app with no stars are usually ignored so we recommend using a service like AppRebates on getting reviews. If your application is rated very favorably then other users are more likely to download and try out the app. Another strategy I have been seeing in apps is that developers have been asking users periodically to rate the app while they are using it but make sure it is around once a week because I have seen negative one-star reviews because an app asked the user to rate the app quite frequently.
Though this is dishonest, I have seen one game company use this system very successfully. They rewarded users with items and the higher the rating the better the item. Though unethical, the app had thousands of five star reviews so this might be something worth considering…
Customers trust other customers ratings. If your application is rated at 5 stars then they are more likely to download it and give it a try. The problem is that many application stores only ask users for ratings when they uninstall the program. What this means is that the people who didn’t like the app are the only ones rating it. In order to put an end to this application developers should think about a way to rate the application from the inside. Perhaps ask once a week if the user would like to rate the program or something similar.
Optimize Your App for Google:
Many websites use SEO (Search Engine Optimization) for their websites in hopes of gaining more traffic and moving up in the Google Rankings. App descriptions are also the same way and should also be optimized for SEO. However, though words such as “free” “lite” “action” and so on seem to be easy choices it is better to focus on “Long Tail Keywords” that are at least 3 words and longer. This will drive in more targeted traffic. Start with the Google Keyword Search Tool to get you on your way.